2004 Toyota Prius

2004 Toyota Prius Rebates and Incentives

Prices and Incentives

Dealer Price:
$20,295 - $20,295

Original MSRP:
$18,687 - $18,687

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Color Options
NHTSA CRASH TEST RESULTS
Overall Safety Rating

Frontal crash ratings:
Driver: *  *  *  *  *  Passenger: *  *  *  * 

Side crash ratings:
Driver: *  *  *  *  Rear Passenger: *  *  *  * 

Results based on a 35 MPH frontal crash and 38.5 MPH side crash. Results are reported in a range of one to five stars, with five stars indicating the best crash protection for vehicles within the same weight class. This test used driver and passenger belts and airbags.

NHTSA ROLLOVER RESISTANCE RATING: *  *  *  * 

The Rollover Resistance Rating is an estimate of your risk of rolling over if you have a single vehicle crash. It does not predict the likelihood of that crash. The Rollover Resistance Rating utilizes a "fishhook" maneuver which is a series of abrupt turns at varying speeds to see how "top-heavy" a vehicle is. The more "top-heavy" the vehicle, the more likely it is to roll over. The lowest rated vehicles (1-star) are at least four times more likely to roll over than the highest rated vehicles (5-stars).
See all Safety Rating Results
2004 Toyota Prius Review
"Toyota's hybrid-power car is redesigned for 2004, growing in size, power, and features. This 4-dr hatchback is 6.9 inches longer in wheelbase; 6.3 inches longer overall; taller, wider, and 125 lb heavier than the sedan it replaces. Prius has a 4-cyl engine assisted by an electric motor for a combined 110 hp. The electric motor helps save fuel by powering the Prius at low speeds and by assisting the gas engine during acceleration. The system recharges the motor's batteries when coasting or decelerating; there's no plug-in charging. EPA fuel-economy estimates improve to 60 mpg city/55 highway, from 52/45. The only transmission is again a continuously variable automatic (CVT). ABS is standard, joined for '04 by traction control. Front torso side airbags and curtain side airbags are available for the first time. The optional navigation system adds voice recognition and a larger dashboard touch screen. New options include an antiskid system, xenon headlamps, and a keyless entry/starting system with carry-along transmitter. Warranty coverage is revised to 3-years/36,000-mi. bumper-to-bumper, 5/60,000 powertrain, and 8/100,000 for hybrid-related components."
Warranty Information
Basic: 3 Years/36,000 Miles
Recalls Issued
US NHTSA CAMPAIGN ID 12V536000
Mfg's Report Date NOV 14, 2012
Component ENGINE AND ENGINE COOLING
Number of Units Affected 350,662
Summary Toyota is recalling certain model year 2004-2009 Prius vehicles manufactured August 6, 2003, through March 30, 2009 and FCHV-adv vehicles manufactured December 12, 2008, through September 13, 2011. During manufacturing, a scratch may have occurred inside of the electrically driven water pump at the coil wire. The coil wire may corrode at the scratched portion.
Consequence The corroded coil wire may break and the water pump could stop. The corroded coil wire could cause a short circuit between coil wires and a possible open fuse, creating a stall-like condition of the hybrid system while the vehicle is being driven. This may increase the risk of a vehicle crash.
Remedy Toyota will notify its owners, and dealers will replace the electric water pump, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact their Toyota dealer or the Toyota Customer Experience Center at 1-800-331-4331.
Notes Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

2004 Toyota Prius Models & Prices

2004 Toyota Prius BASE
Dealer Price Dealer Invoice Pricing Estimated Payments
5dr HB (Natl) $20,295 $18,687 $305 / Month*
5dr HB (SE) $20,295 $18,687 $305 / Month*
5dr HB (GS) $20,295 $18,687 $305 / Month*
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2004 Toyota Prius Features and Standard Equipment

EPA FUEL ECONOMY RATINGS Features
BASE
City 60/hwy 51 (1.5L engine/continuously variable trans) •
EXTERIOR Features
BASE
Aerodynamic multi-reflector halogen headlamps •
Color-keyed door handles •
Color-keyed front/rear bumpers •
Dual heated color-keyed pwr mirrors •
High solar energy-absorbing glass (HSEA) •
Rear spoiler •
Washer-linked variable intermittent windshield wipers •
INTERIOR Features
BASE
4-way adjustable cloth front bucket seats w/adjustable headrests •
AM/FM stereo radio w/CD player-inc: (6) speakers •
Anti-theft system w/engine immobilizer •
Cargo area side panel & under floor storage •
Center console armrest w/storage area & dual front/rear cup holders •
Central instrument display-inc: digital speedometer, fuel gauge, shift-lever indicator, odometer w/twin tripmeters, warning lights •
Cloth 60/40 split fold-down rear bench seat w/fold-down center armrest & adjustable headrests for all seating positions •
Cloth-trimmed door panels w/storage pockets & front bottle holders •
Cruise control •
Digital quartz clock •
Dual compartment glove box •
Dual sun visors w/driver & passenger illuminated vanity mirrors •
Electronic air conditioning w/auto climate control/humidity sensor/filtration •
Electronic rear hatch locking system •
Front & rear dome lights •
Front seatback pockets •
HD electric rear window defroster w/timer •
Multi-information liquid crystal display panel w/energy monitoring, exterior temp, fuel consumption, climate control & audio status modes •
Overhead console w/maplights •
Pwr door locks w/anti-lockout feature •
Pwr windows w/driver side auto up/down, jam protection & retained pwr feature •
Remote hood/fuel-filler door releases •
Remote keyless entry system w/2-stage unlocking, panic function, remote illuminated entry •
Retractable front & rear passenger assist grips •
Tilt steering wheel w/audio/climate controls •
MECHANICAL Features
BASE
(4) 15 x 6" aluminum alloy wheels •
(4) P185/65R15 all-season tires •
1.5L DOHC MPFI VVT-i 16-valve 4-cyl engine w/integrated permanent magnet synchronous electric motor •
11.9 gallon fuel tank •
4-wheel anti-lock braking system •
Continuously variable transmission •
Electronically assisted pwr steering •
Front wheel drive •
Independent MacPherson strut front suspension w/stabilizer bar •
Push button start •
Pwr ventilated front disc/rear drum brakes w/integrated regenerative brake system •
Sport-tuned suspension •
Temporary spare tire •
Torsion beam rear suspension w/stabilizer bar •
Traction control •
SAFETY Features
BASE
3-point seatbelts w/front pretensioners & force limiters •
Adjustable front seatbelt shoulder anchors •
Child protector rear door locks •
Front driver/passenger airbags •
Front/rear energy absorbing crumple zones •
Internal trunk release handle •
Rear seat Child Restraint System/lower anchor points & top tether anchors •
Side-impact door beams •

2004 Toyota Prius Options and Addition Equipment

ADDITIONAL OPTIONS Options
BASE
PKG 1 -inc: rear intermittent window wiper •
PKG 2 -inc: driver/front passenger side & curtain airbags •
PKG 3 -inc: rear intermittent window wiper, driver/front passenger side airbags, front/rear curtain airbags •
PKG 4 -inc: rear intermittent window wiper, security alarm, Homelink garage door opener, smart keyless entry system •
PKG 5 -inc: rear intermittent window wiper, driver/front passenger side airbags, front/rear curtain airbags, security alarm, Homelink garage door opener, JBL premium AM/FM cassette/6-disc in-dash CD changer w/ (9) speakers •
PKG 6 -inc: rear intermittent window wiper, driver/front passenger side & curtain airbags, smart keyless entry system •
PKG 7 -inc: rear intermittent window wiper, driver/front passenger side airbags, front/rear curtain airbags, smart keyless entry system, vehicle skid control, fog lamps, HID headlamps •
PKG 8 -inc: rear intermittent window wiper, smart keyless entry system, GPS navigation, JBL premium AM/FM cassette/6-disc in-dash CD changer w/(9) speakers •
PKG 9 -inc: rear intermittent window wiper, driver/front passenger side airbags, front/rear curtain airbags, smart keyless entry system, security alarm, Homelink garage door opener, GPS navigation, JBL premium AM/FM cassette/6-disc in-dash CD changer w/ (9) speakers, vehicle skid control, fog lamps, HID headlamps •
PREFERRED OWNER'S PORTFOLIO •
EMISSIONS Options
BASE
50 STATE EMISSIONS •
NOTE Options
BASE
** PRICES SHOWN ARE THOSE DISTRIBUTED BY GULF STATES TOYOTA DISTRIBUTORS-THESE PRICES ARE VALID ONLY IN THE STATES OF ARKANSAS, MISSISSIPPI, TEXAS, LOUISIANA AND OKLAHOMA ** •
** PRICES SHOWN ARE THOSE DISTRIBUTED BY SOUTHEAST STATES TOYOTA DISTRIBUTORS-THESE PRICES ARE VALID ONLY IN THE STATES OF ALABAMA, FLORIDA, GEORGIA, NORTH CAROLINA AND SOUTH CAROLINA ** •
** PRICES SHOWN ARE THOSE DISTRIBUTED BY TOYOTA MOTOR SALES USA-THESE PRICES ARE NOT VALID IN THE STATES OF ALABAMA, GEORGIA, NORTH CAROLINA, SOUTH CAROLINA, ARKANSAS, FLORIDA, MISSISSIPPI, TEXAS, LOUISIANA AND OKLAHOMA ** •
PAINT TYPE Options
BASE
STANDARD PAINT •
POST PRODUCTION OPTIONS Options
BASE
(6) GALLONS OF GAS (PPO) •
** VARIOUS ADDITIONAL POST PRODUCTION OPTIONS MAY BE AVAILABLE IN YOUR AREA ** •
17" EFPC WHEELS W/PIRELLI TIRES (PPO) •
5-PIECE CARPET FLOOR/TRUNK MAT SET (PPO) •
5-PIECE CARPETED FLOOR MAT SET (PPO) •
6-DISC CD PLAYER (PPO) •
6-DISC IN-DASH CD CHANGER (N/A w/AI Pkg 5, BG Pkg 8 or BC Pkg 9) (PPO) •
6-DISC IN-DASH COMPACT DISC CHANGER (N/A w/AI Pkg 5, BG Pkg 8 or BC Pkg 9) (PPO) •
ACCENT STRIPE (PPO) •
ALLOY WHEEL LOCKS (PPO) •
ASH TRAY (PPO) •
AUTO-DIMMING MIRROR W/HOMELINK (N/A w/AG Pkg 4, AI Pkg 5, BC Pkg 9) (PPO) •
AUTO-DIMMING REARVIEW MIRROR (N/A w/GY Pkg 2, AF Pkg 3, AG Pkg 4, AI Pkg 5, BI Pkg 6, AM Pkg 7 or BC Pkg 9) (PPO) •
BLACK MUD GUARDS (PPO) •
CARGO LOGIC TOTE (PPO) •
CARGO NET (PPO) •
CARPET MATS & TRUNK MAT (PPO) •
CARPET MATS (PPO) •
CERTIFIED TECHNICIAN 46 POINT FINAL QUALITY DIGITAL PICTURE ASSET PROGRAM INSPECTION (PPO) •
CERTIFIED TECHNICIAN 46 POINT FINAL QUALITY INSPECTION (PPO) •
CUSTOM TAPE STRIPE (PPO) •
DOOR EDGE GUARDS (PPO) •
EXTRA MILE OPTION PKG A -inc: custom tape stripe, first aid kit, fabric guard, wheel locks, cargo net, 5-piece carpeted floor mat set, glass break sensor, rear bumper protector, road hazard/tire warranty (REQ: AG Pkg 4 or AI Pkg 5 or BC Pkg 9) (PPO) •
EXTRA MILE OPTION PKG A -inc: custom tape stripe, first aid kit, fabric guard, wheel locks, cargo net, 5-piece carpeted floor mat set, RS3200 plus security system, rear bumper protector, road hazard/tire warranty (N/A w/AG Pkg 4, AI Pkg 5, BC Pkg 9) (PPO) •
FABRIC GUARD (PPO) •
FIRST AID KIT (PPO) •
GLASS BREAK SENSOR (REQ: AG Pkg 4 or AI Pkg 5 or BC Pkg 9) (N/A w/B0 Extra Mile Option Pkg A) (PPO) •
GLASS BREAKAGE SENSOR (REQ: AG Pkg 4, AI Pkg 5 or BC Pkg 9) (PPO) •
LEATHER FACED SEATS (PPO) •
LEATHER FACED SEATS W/SIDE AIRBAGS (PPO) •
LEATHER INTERIOR UPGRADE (SIAB) -inc: leather seat surface (REQ: GY Pkg 2, AF Pkg 3, AI Pkg 5, BI Pkg 6, AM Pkg 7 or BC Pkg 9) (PPO) •
MOLDED DASH APPLIQUE (PPO) •
NIGHT VISION MIRROR UPGRADE W/HOMELINK (N/A w/AG Pkg 4, AI Pkg 5 or BC Pkg 9) (PPO) •
PERMAVIN/GLASS ETCH & LIMITED WARRANTY (PPO) •
PRE-DELIVERY SERVICE W/TX STATE INSPECTION (PPO) •
PRE-DELIVERY SERVICES (PPO) •
PREFERRED ACCESSORY PKG -inc: 5-piece carpet floor/trunk mat set, cargo net, first aid kit (PPO) •
REAR BUMPER APPLIQUE (PPO) •
REAR BUMPER PROTECTOR (PPO) •
RS3200 PLUS SECURITY SYSTEM (N/A w/AG Pkg 4, AI Pkg 5, BC Pkg 9, A0 Extra Mile Option Pkg A) (PPO) •
SPLASHGUARDS (PPO) •
SPYDER STYLE CARGO NET (PPO) •
TOYO GUARD PLUS PROTECTION GROUP -inc: roadside assistance, rental car assistance for warranty repairs, no charge 1st oil & filter change by S.E.T dealers, vehicle VIN etch glass protection, exterior paint sealant undercoating & interior protection application (PPO) •
TOYO GUARD PROTECTION GROUP -inc: exterior paint sealant, Toyo guard sealant cleaner, interior fabric protector, undercoating/sound shield, glass etching theft deterrent (PPO) •
V.I.P SECURITY UPGRADE (N/A w/AG Pkg 4, AI Pkg 5 or BC Pkg 9) (PPO) •
VEHICLE FUELING (PPO) •
VEHICLE SHIELD PROTECTION -inc: lusterizing sealant, rental car assistance, sound shield, sealant cleaner (PPO) •
VIP SALES FOLLOW-UP (PPO) •
WHEEL LOCKS (PPO) •
WINDOW TINT (PPO) •

2004 Toyota Prius Technical Specifications

Brakes
BASE
Brake ABS System 4-Wheel
Disc - Front (Yes or ) Yes
Disc - Rear (Yes or )
Front Brake Rotor Diam x Thickness (in) 10 x 0.9
Rear Brake Rotor Diam x Thickness (in)
Cargo Area Dimensions
BASE
Trunk Volume (ft) 16.1
Engine
BASE
Displacement 1.5L/91
Engine Type Gas/Electric I4
SAE Net Horsepower @ RPM 76 @ 5000
SAE Net Torque @ RPM 82 @ 4200
Exterior Dimensions
BASE
Height, Overall (in) 58.1
Length, Overall (in) 175.0
Min Ground Clearance (in) 4.9
Wheelbase (in) 106.3
Width, Max w/o mirrors (in) 67.9
Fuel Tank
BASE
Fuel Tank Capacity, Approx (gal) 11.9
Steering
BASE
Lock to Lock Turns (Steering) - TBD -
Steering Type Pwr rack-&-pinion
Turning Diameter - Curb to Curb (ft) 34.1
Suspension
BASE
Suspension Type - Front MacPherson Strut
Suspension Type - Rear Torsion Beam
Suspension Type - Rear (Cont.) w/Stabilizer bar
Tires
BASE
Front Tire Size - TBD -
Rear Tire Size - TBD -
Transmission
BASE
Drivetrain Front Wheel Drive
Trans Description Cont. CVT
Trans Type 1
Vehicle
BASE
Front Head Room (in) 39.1
Front Leg Room (in) 41.9
Front Shoulder Room (in) 55.3
Passenger Capacity 5
Passenger Volume (ft) 96.2
Second Head Room (in) 37.1
Second Leg Room (in) 38.6
Second Shoulder Room (in) 53.0
Weight Information
BASE
Base Curb Weight (lbs) 2890

2004 Toyota Prius Safety Features

Safety Features
4-wheel anti-lock braking system
Front driver/passenger airbags
3-point seatbelts w/front pretensioners & force limiters
Adjustable front seatbelt shoulder anchors
Rear seat Child Restraint System/lower anchor points & top tether anchors
Child protector rear door locks
Traction control
Side-impact door beams
Front/rear energy absorbing crumple zones
Internal trunk release handle
News Reports & Reviews
NHTSA CRASH TEST RESULTS
NHTSA CRASH TEST RESULTS

Frontal crash ratings:
Driver: *  *  *  *  *  Passenger: *  *  *  * 

Side crash ratings:
Driver: *  *  *  *  Rear Passenger: *  *  *  * 

Results based on a 35 MPH frontal crash and 38.5 MPH side crash. Results are reported in a range of one to five stars, with five stars indicating the best crash protection for vehicles within the same weight class. This test used driver and passenger belts and airbags.

NHTSA ROLLOVER RESISTANCE RATING: *  *  *  * 

The Rollover Resistance Rating is an estimate of your risk of rolling over if you have a single vehicle crash. It does not predict the likelihood of that crash. The Rollover Resistance Rating utilizes a "fishhook" maneuver which is a series of abrupt turns at varying speeds to see how "top-heavy" a vehicle is. The more "top-heavy" the vehicle, the more likely it is to roll over. The lowest rated vehicles (1-star) are at least four times more likely to roll over than the highest rated vehicles (5-stars).