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2023 Toyota Prius

2023 Toyota Prius Rebates and Incentives

Prices and Incentives

Dealer Price:
$27,450 - $35,865

Original MSRP:
$25,804 - $33,386

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Color Options
NHTSA CRASH TEST RESULTS
Overall Safety Rating N/A
See all Safety Rating Results
2023 Toyota Prius Review

Research the all new 2023 Toyota Prius to make an informed buying decision. View 2023 Toyota Prius retail pricing, rebates & incentives, features , and more. Whether you're in the market to buy a new 2023 Toyota Prius and want a quote from a local Toyota dealer, or you're just researching this car, we have all the information that you need, including rebates, incentives, features, technical specifications, safety features and more..

Warranty Information
Basic: 3 Years/36,000 Miles
Recalls Issued
US NHTSA CAMPAIGN ID 24V274000
Mfg's Report Date APR 16, 2024
Component LATCHES/LOCKS/LINKAGES:DOORS:LATCH
Number of Units Affected 55690
Summary Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius and Prius Prime vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Consequence A door that unexpectedly opens while the vehicle is moving or during a crash increases the risk of injury.
Remedy Dealers will replace both right and left rear door opener switches, free of charge. Owner letters were mailed August 9, 2024. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are 24TB06 and 24TA06.
Manufacturer Recall Number 24TB06 / 24TA06

2023 Toyota Prius Models & Prices

2023 Toyota Prius LE
Dealer Price Dealer Invoice Pricing Estimated Payments
LE (Natl) $27,450 $25,804 $421 / Month*
LE (GS) $27,450 $25,804 $421 / Month*
LE (SE) $27,450 $25,804 $421 / Month*
LE AWD (Natl) $28,850 $27,120 $442 / Month*
LE AWD (GS) $28,850 $27,120 $442 / Month*
LE AWD (SE) $28,850 $27,120 $442 / Month*
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2023 Toyota Prius XLE
Dealer Price Dealer Invoice Pricing Estimated Payments
XLE (Natl) $30,895 $28,759 $469 / Month*
XLE (GS) $30,895 $28,759 $469 / Month*
XLE (SE) $30,895 $28,759 $469 / Month*
XLE AWD (Natl) $32,295 $30,063 $490 / Month*
XLE AWD (GS) $32,295 $30,063 $490 / Month*
XLE AWD (SE) $32,295 $30,063 $490 / Month*
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2023 Toyota Prius Limited
Dealer Price Dealer Invoice Pricing Estimated Payments
Limited (Natl) $34,465 $32,083 $523 / Month*
Limited (GS) $34,465 $32,083 $523 / Month*
Limited (SE) $34,465 $32,083 $523 / Month*
Limited AWD (Natl) $35,865 $33,386 $544 / Month*
Limited AWD (GS) $35,865 $33,386 $544 / Month*
Limited AWD (SE) $35,865 $33,386 $544 / Month*
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2023 Toyota Prius Features and Standard Equipment

EXTERIOR Features
LE XLE Limited
Auto Off Projector Beam Led Low/High Beam Auto High-Beam Daytime Running Lights Preference Setting Headlamps w/Delay-Off •    
Auto On/Off Projector Beam Led Low/High Beam Auto High-Beam Daytime Running Lights Preference Setting Headlamps w/Delay-Off   • •
Black Grille • • •
Black Power Heated Side Mirrors w/Manual Folding • • •
Black Side Windows Trim and Black Front Windshield Trim • • •
Black Wheel Well Trim • • •
Body-Colored Door Handles • • •
Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent •    
Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent and Metal-Look Bumper Insert   • •
Body-Colored Rear Bumper w/Black Rub Strip/Fascia Accent • • •
Clearcoat Paint • • •
Fixed Glass 1st Row Sunroof w/Sunshade     •
Fixed Glass 2nd Row Sunroof w/Sunshade     •
Fixed Rear Window w/Defroster • • •
Front License Plate Bracket • • •
Galvanized Steel/Aluminum Panels • • •
Headlights-Automatic Highbeams • • •
LED Brakelights • • •
Liftgate Rear Cargo Access • •  
Light Tinted Glass • • •
Power Liftgate Rear Cargo Access     •
Speed Sensitive Rain Detecting Variable Intermittent Wipers   • •
Speed Sensitive Variable Intermittent Wipers •    
Tailgate/Rear Door Lock Included w/Power Door Locks • • •
Tire Mobility Kit • • •
Tires: 195/50R19 All-Season   • •
Tires: 195/60R17 All-Season •    
Wheels w/Full Wheel Covers •    
Wheels w/Machined w/Painted Accents Accents   • •
Wheels: 17" Alloy w/Covers •    
Wheels: 19" Alloy   • •
INTERIOR Features
LE XLE Limited
1 12V DC Power Outlet • • •
2 Seatback Storage Pockets   • •
60-40 Folding Bench Front Facing Fold Forward Seatback Rear Seat • • •
Adaptive w/Traffic Stop-Go • • •
Air Filtration • • •
Cargo Area Concealed Storage • • •
Cargo Features -inc: Tire Mobility Kit • • •
Cargo Space Lights • • •
Carpet Floor Trim • • •
Cruise Control w/Steering Wheel Controls • • •
Day-Night Auto-Dimming Rearview Mirror   • •
Day-Night Rearview Mirror •    
Delayed Accessory Power • • •
Digital Appearance • • •
Drive Connect Cloud Navigation (1-year trial subscription) Integrated Navigation System w/Voice Activation     •
Driver / Passenger And Rear Door Bins • • •
Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination, Driver And Passenger Auxiliary Mirror • • •
Driver Foot Rest • • •
Driver Information Center • • •
Driver Seat •    
Driver Seat -inc: Power 2-Way Lumbar Support   • •
Fabric Seat Trim •    
Fade-To-Off Interior Lighting • • •
FOB Controls -inc: Cargo Access     •
Folding Cargo Cover • • •
Front And Rear Map Lights • • •
Front Bucket Seats -inc: 6-way adjustable driver's seat and 6-way adjustable front passenger seat •    
Front Center Armrest and Rear Center Armrest • • •
Front Cupholder • • •
Front Seats w/Leatherette Back Material and Power 2-Way Driver Lumbar   • •
Full Carpet Floor Covering • • •
Full Cloth Headliner • • •
Full Floor Console w/Covered Storage, Mini Overhead Console and 1 12V DC Power Outlet • • •
Gauges -inc: Speedometer, Odometer, Traction Battery Level, Power/Regen, Trip Odometer and Trip Computer • • •
Heated SofTex Leatherette Steering Wheel   • •
Heated Sport Front Bucket Seats -inc: 8-way power-adjustable driver's seat w/power lumbar support and 6-way adjustable front passenger seat   •  
Heated/Ventilated Sport Front Bucket Seats -inc: 8-way power-adjustable driver's seat w/power lumbar support, 2 memory settings and 6-way adjustable front passenger seat     •
HomeLink Garage Door Transmitter   • •
HVAC -inc: Underseat Ducts • • •
Illuminated Glove Box • • •
Immobilizer • • •
Interior Trim -inc: Metal-Look Instrument Panel Insert, Piano Black Console Insert and Piano Black/Metal-Look Interior Accents • • •
Manual Adjustable Front Head Restraints and Manual Adjustable Rear Head Restraints • • •
Manual Tilt/Telescoping Steering Column • • •
Memory Settings Include     •
Outside Temp Gauge • • •
Passenger Seat • • •
Power 1st Row Windows w/Front And Rear 1-Touch Up/Down • • •
Power Door Locks w/Autolock Feature • • •
Power Rear Windows • • •
Proximity Key For Doors And Push Button Start • • •
Rear Cupholder • • •
Remote Keyless Entry w/Integrated Key Transmitter, Illuminated Entry, Illuminated Ignition Switch and Panic Button • • •
Remote Releases -Inc: Power Cargo Access and Power Fuel     •
Remote Releases -Inc: Power Fuel • •  
Safety Connect (up to 10-year trial subscription) Tracker System • • •
Seats w/Cloth Back Material •    
Smart Device Remote Engine Start • • •
SofTex Leatherette Steering Wheel •    
Synthetic Leather Seat Trim   • •
Trip Computer • • •
Trunk/Hatch Auto-Latch     •
Urethane Gear Shifter Material • • •
Ventilated Front Seats     •
Voice Activated Automatic Air Conditioning • • •
Wi-Fi Connect (up to 30-day/3 GB trial subscription) Mobile Hotspot Internet Access • • •
MECHANICAL Features
LE XLE Limited
10.5 Gal. Fuel Tank • • •
11.3 Gal. Fuel Tank • • •
4.11 Axle Ratio • • •
Automatic Full-Time All-Wheel • • •
Battery w/Run Down Protection • • •
Brake Actuated Limited Slip Differential • • •
Electric Power-Assist Steering • • •
Engine Auto Stop-Start Feature • • •
Engine: 2.0L 4-Cylinder DOHC 16V VVT-i -inc: aluminum block and head • • •
Front And Rear Anti-Roll Bars • • •
Front-Wheel Drive • • •
Gas-Pressurized Shock Absorbers • • •
Hybrid Electric Motor • • •
Lithium Ion (li-Ion) Traction Battery • • •
Multi-Link Rear Suspension w/Coil Springs • • •
Regenerative 4-Wheel Disc Brakes w/4-Wheel ABS, Front Vented Discs, Brake Assist, Hill Hold Control and Electric Parking Brake • • •
Single Stainless Steel Exhaust • • •
Strut Front Suspension w/Coil Springs • • •
Transmission w/Driver Selectable Mode • • •
Transmission: Continuously Variable (eCVT) -inc: Electronically controlled • • •
Tv Tuner Pre-Wiring • •  
SAFETY Features
LE XLE Limited
ABS And Driveline Traction Control • • •
Airbag Occupancy Sensor • • •
Back-Up Camera • • •
Blind Spot Monitor w/Lane Change Assist Blind Spot • • •
Collision Mitigation-Front • • •
Collision Mitigation-Rear   • •
Curtain 1st And 2nd Row Airbags • • •
Driver Monitoring-Alert • • •
Dual Stage Driver And Passenger Front Airbags • • •
Dual Stage Driver And Passenger Seat-Mounted Side Airbags • • •
Evasion Assist • • •
Front and Rear Parking Assist w/Automatic Braking (PA w/AB) Front And Rear Parking Sensors   • •
Lane Change Assist (LCA)/Lane Tracing Assist (LTA) • • •
Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning • • •
Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist • • •
Low Tire Pressure Warning • • •
Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners • • •
Pre-Collision System (PCS) w/Intersection Support and Rear Cross-Traffic Alert (RCTA) Front Cross-Traffic Alert (FCTA) •    
Pre-Collision System (PCS) w/Intersection Support Front Cross-Traffic Alert (FCTA)   • •
Rear Child Safety Locks • • •
Rear Side-Impact Airbag • • •
Safety Connect (up to 10-year trial subscription) Emergency Sos • • •
Side Impact Beams • • •
Vehicle Stability Control (VSC) Electronic Stability Control (ESC) • • •
ENTERTAINMENT Features
LE XLE Limited
2 LCD Monitors In The Front • • •
Bluetooth Wireless Phone Connectivity • • •
Digital Signal Processor     •
Drive Connect (1-Year Trial Subscription) Real-Time Traffic Display     •
Integrated Roof Antenna • • •
Radio w/Seek-Scan, Clock, Speed Compensated Volume Control, Steering Wheel Controls, Voice Activation, Radio Data System and External Memory Control • • •
Radio: Audio System -inc: 8" Toyota audio multimedia touchscreen, 6 speakers, wireless Apple CarPlay and AndroidAuto compatibility and SiriusXM w/3-month Platinum Plan trial subscription, See toyota.com/audio-multimedia for details • •  
Radio: Premium Audio System -inc: 12.3" Toyota audio multimedia touchscreen, 8 JBL speakers w/amplifier, wireless Apple CarPlay and AndroidAuto compatibility and SiriusXM w/3-month Platinum Plan trial subscription, See toyota.com/audio-multimedia for details     •
Streaming Audio • • •
Turn-By-Turn Navigation Directions     •

2023 Toyota Prius Options and Addition Equipment

ADDITIONAL EQUIPMENT Options
LE XLE Limited
DIGITAL REAR VIEW MIRROR W/REAR CAMERA WASHER     •
HEATED REAR SEATS     •
LIMITED PREMIUM PACKAGE -inc: PVM Peripheral Monitor Camera, Intelligent Parking Assist, Parking Support Alert/Brake     •
PANORAMIC FIXED GLASS ROOF -inc: manual shade sun roof and moon roof   •  
RADIO: 12.3" TOYOTA AUDIO MULTIMEDIA SYSTEM -inc: touchscreen, 6 speakers, wireless Apple CarPlay and Android Auto compatibility and SiriusXM w/3-month Platinum Plan trial subscription, See toyota.com/audio-multimedia for details   •  
REAR CROSS TRAFFIC BRAKING -inc: Parking Support Alert/Brake •    
SPECIAL COLOR • • •
WIRELESS DIGITAL KEY W/SMART DOOR LOCK   •  
EMISSIONS Options
LE XLE Limited
50 STATE FEDERAL EMISSIONS • • •
MODEL OPTION Options
LE XLE Limited
SOUTHEAST REGION ADMIN FEE (Regional) Retail only. • • •
PAINT SCHEME Options
LE XLE Limited
STANDARD PAINT • • •
PORT INSTALLED OPTIONS Options
LE XLE Limited
ALL WEATHER CARGO MAT (TMS) (PPO) • • •
ALL WEATHER FLOOR LINER (TMS) (PPO) • • •
ALL WEATHER FLOOR LINERS/CARGO LINER (TMS) (PPO) • • •
ALLOY WHEEL LOCKS (TMS) (PPO) • • •
BODY SIDE MOLDINGS (TMS) (PPO) • • •
CARGO NET (TMS) (PPO) • • •
CARGO TOTE (TMS) (PPO) • • •
CARPET CARGO MAT (TMS) (PPO) • • •
CARPET FLOOR MATS (TMS) (PPO) • • •
CARPET FLOOR MATS/CARPET CARGO MAT (TMS) (PPO) • • •
DASH CAM (TMS) (PPO)   • •
DOOR EDGE GUARDS (TMS) (PPO) • • •
DOOR SILL PROTECTORS (TMS) (PPO) • • •
EMERGENCY ASSISTANCE KIT (TMS) (PPO) • • •
FIRST AID KIT (TMS) (PPO) • • •
KEY GLOVES (TMS) (PPO) • • •
MUDGUARDS (TMS) (PPO) • • •
PAINT PROTECTION FILM (TMS) (PPO) • • •
PREFERRED ACCESSORY PACKAGE W/CARPET MATS (TMS) (PPO) • • •
PREFERRED ACCESSORY PKG W/ALL WEATHER LINERS (TMS) (PPO) • • •
PROTECTION PACKAGE #3 (TMS) (PPO) • • •
QUICK CHARGE CABLE (TMS) (PPO) • • •
REAR BUMPER APPLIQUE (TMS) (PPO) • • •
PRIMARY PAINT Options
LE XLE Limited
CUTTING EDGE • • •
GUARDIAN GRAY • • •
MIDNIGHT BLACK METALLIC • • •
RESERVOIR BLUE • • •
SUPERSONIC RED • • •
WIND CHILL PEARL • • •
SEAT TRIM Options
LE XLE Limited
GRADIENT BLACK, FABRIC SEAT TRIM •    
GRADIENT BLACK, SYNTHETIC LEATHER SEAT TRIM   • •
LIGHT GRAY, FABRIC SEAT TRIM •    
LIGHT GRAY, SYNTHETIC LEATHER SEAT TRIM   • •

2023 Toyota Prius Technical Specifications

Brakes
LE XLE Limited
Brake ABS System 4-Wheel 4-Wheel 4-Wheel
Disc - Front (Yes or ) Yes Yes Yes
Disc - Rear (Yes or ) Yes Yes Yes
Front Brake Rotor Diam x Thickness (in) 11.1 11.1 11.1
Rear Brake Rotor Diam x Thickness (in) 11 11 11
Engine
LE XLE Limited
Displacement 2.0 L/121 2.0 L/121 2.0 L/121
Engine Type Gas/Electric I-4 Gas/Electric I-4 Gas/Electric I-4
SAE Net Horsepower @ RPM 194 @ 6000 194 @ 6000 194 @ 6000
SAE Net Torque @ RPM 139 @ 4400 139 @ 4400 139 @ 4400
Exterior Dimensions
LE XLE Limited
Height, Overall (in) 55.9 56.3 56.3
Length, Overall (in) 181.1 181.1 181.1
Wheelbase (in) 108.3 108.3 108.3
Width, Max w/o mirrors (in) 70.2 70.2 70.2
Fuel Tank
LE XLE Limited
Fuel Tank Capacity, Approx (gal) 11.3 11.3 11.3
Steering
LE XLE Limited
Steering Type Rack-Pinion Rack-Pinion Rack-Pinion
Turning Diameter - Curb to Curb (ft) 34.4 35.4 35.4
Suspension
LE XLE Limited
Suspension Type - Front Strut Strut Strut
Suspension Type - Rear Multi-Link Multi-Link Multi-Link
Suspension Type - Rear (Cont.) Multi-Link Multi-Link Multi-Link
Tires
LE XLE Limited
Front Tire Size P195/60HR17 P195/50HR19 P195/50HR19
Rear Tire Size P195/60HR17 P195/50HR19 P195/50HR19
Transmission
LE XLE Limited
Drivetrain Front Wheel Drive Front Wheel Drive Front Wheel Drive
Trans Description Cont. CVT w/OD CVT w/OD CVT w/OD
Trans Type 1 1 1
Vehicle
LE XLE Limited
Front Head Room (in) 38 38 38
Front Leg Room (in) 43.2 43.2 43.2
Front Shoulder Room (in) 55.3 55.3 55.3
Passenger Capacity 5 5 5
Passenger Volume (ft) 91.2 91.2 91.2
Second Head Room (in) 36.4 36.4 36.4
Second Leg Room (in) 34.8 34.8 34.8
Second Shoulder Room (in) 52.8 52.8 52.8
Weight Information
LE XLE Limited
Base Curb Weight (lbs) 3097 3164 3219

2023 Toyota Prius Safety Features

Safety Features
Lane Change Assist (LCA)/Lane Tracing Assist (LTA)
Vehicle Stability Control (VSC) Electronic Stability Control (ESC)
ABS And Driveline Traction Control
Side Impact Beams
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Safety Connect (up to 10-year trial subscription) Emergency Sos
Blind Spot Monitor w/Lane Change Assist Blind Spot
Pre-Collision System (PCS) w/Intersection Support and Rear Cross-Traffic Alert (RCTA) Front Cross-Traffic Alert (FCTA)
Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist
Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning
Collision Mitigation-Front
Driver Monitoring-Alert
Evasion Assist
Low Tire Pressure Warning
Dual Stage Driver And Passenger Front Airbags
Curtain 1st And 2nd Row Airbags
Airbag Occupancy Sensor
Rear Side-Impact Airbag
Rear Child Safety Locks
Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners
Back-Up Camera
Front and Rear Parking Assist w/Automatic Braking (PA w/AB) Front And Rear Parking Sensors
Pre-Collision System (PCS) w/Intersection Support Front Cross-Traffic Alert (FCTA)
Collision Mitigation-Rear
News Reports & Reviews
NHTSA CRASH TEST RESULTS N/A