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2023 Toyota Prius Prime
2023 Toyota Prius Prime Rebates and Incentives
Prices and Incentives
Dealer Price:
$32,350 - $39,170
Original MSRP:
$31,057 - $37,604
See all New Car Incentives & Rebates
NHTSA CRASH TEST RESULTS
See all Safety Rating Results
| Overall Safety Rating | N/A |
2023 Toyota Prius Prime Review
Research the all new 2023 Toyota Prius Prime to make an informed buying decision. View 2023 Toyota Prius Prime retail pricing, rebates & incentives, features , and more. Whether you're in the market to buy a new 2023 Toyota Prius Prime and want a quote from a local Toyota dealer, or you're just researching this car, we have all the information that you need, including rebates, incentives, features, technical specifications, safety features and more..
Warranty Information
| Basic: | 3 Years/36,000 Miles |
|---|
Recalls Issued
| US NHTSA CAMPAIGN ID | 24V274000 |
|---|---|
| Mfg's Report Date | APR 16, 2024 |
| Component | LATCHES/LOCKS/LINKAGES:DOORS:LATCH |
| Number of Units Affected | 55690 |
| Summary | Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius and Prius Prime vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly. |
| Consequence | A door that unexpectedly opens while the vehicle is moving or during a crash increases the risk of injury. |
| Remedy | Dealers will replace both right and left rear door opener switches, free of charge. Owner letters were mailed August 9, 2024. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are 24TB06 and 24TA06. |
| Manufacturer Recall Number | 24TB06 / 24TA06 |
2023 Toyota Prius Prime Models & Prices
2023 Toyota Prius Prime SE
| Dealer Price | Dealer Invoice Pricing | Estimated Payments | ||
|---|---|---|---|---|
| SE (Natl) | $32,350 | $31,057 | $506 / Month* | |
| SE (GS) | $32,350 | $31,057 | $506 / Month* | |
| SE (SE) | $32,350 | $31,057 | $506 / Month* | |
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2023 Toyota Prius Prime XSE
| Dealer Price | Dealer Invoice Pricing | Estimated Payments | ||
|---|---|---|---|---|
| XSE (Natl) | $35,600 | $34,176 | $557 / Month* | |
| XSE (GS) | $35,600 | $34,176 | $557 / Month* | |
| XSE (SE) | $35,600 | $34,176 | $557 / Month* | |
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2023 Toyota Prius Prime XSE Premium
| Dealer Price | Dealer Invoice Pricing | Estimated Payments | ||
|---|---|---|---|---|
| XSE Premium (Natl) | $39,170 | $37,604 | $613 / Month* | |
| XSE Premium (GS) | $39,170 | $37,604 | $613 / Month* | |
| XSE Premium (SE) | $39,170 | $37,604 | $613 / Month* | |
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2023 Toyota Prius Prime Features and Standard Equipment
EXTERIOR Features
| SE | XSE | XSE Premium | |
|---|---|---|---|
| Auto Off Projector Beam Led Low/High Beam Auto High-Beam Daytime Running Lights Preference Setting Headlamps w/Delay-Off | • | ||
| Auto On/Off Projector Beam Led Low/High Beam Auto High-Beam Daytime Running Lights Preference Setting Headlamps w/Delay-Off | • | • | |
| Black Grille | • | • | • |
| Black Power Heated Side Mirrors w/Manual Folding | • | • | • |
| Black Side Windows Trim and Black Front Windshield Trim | • | • | • |
| Black Wheel Well Trim | • | • | • |
| Body-Colored Door Handles | • | • | • |
| Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent and Metal-Look Bumper Insert | • | • | • |
| Body-Colored Rear Bumper w/Black Rub Strip/Fascia Accent | • | • | • |
| Clearcoat Paint | • | • | • |
| Fixed Glass 1st Row Sunroof w/Sunshade | • | ||
| Fixed Glass 2nd Row Sunroof w/Sunshade | • | ||
| Fixed Rear Window w/Defroster | • | • | • |
| Galvanized Steel/Aluminum/Composite Panels | • | • | • |
| Headlights-Automatic Highbeams | • | • | • |
| Laminated Glass | • | • | • |
| LED Brakelights | • | • | • |
| Liftgate Rear Cargo Access | • | • | |
| Light Tinted Glass | • | • | • |
| Power Liftgate Rear Cargo Access | • | ||
| Speed Sensitive Rain Detecting Variable Intermittent Wipers | • | • | • |
| Tailgate/Rear Door Lock Included w/Power Door Locks | • | • | • |
| Tire Mobility Kit | • | • | • |
| Tires: 195/50R19 All-Season | • | • | |
| Tires: 195/60R17 All-Season | • | ||
| Wheels: 17" x 6.5J 5-Spoke Aluminum Alloy -inc: 2-tone wheel covers | • | ||
| Wheels: 19" x 6.5J Machine Finished Aluminum Alloy | • | • |
INTERIOR Features
| SE | XSE | XSE Premium | |
|---|---|---|---|
| 1 12V DC Power Outlet | • | • | • |
| 1 12V DC Power Outlet and 1 120V AC Power Outlet | • | • | • |
| 2 Seatback Storage Pockets | • | • | |
| 60-40 Folding Bench Front Facing Fold Forward Seatback Rear Seat | • | • | • |
| Adaptive w/Traffic Stop-Go | • | • | • |
| Air Filtration | • | • | • |
| Cargo Area Concealed Storage | • | • | • |
| Cargo Features -inc: Tire Mobility Kit | • | • | • |
| Cargo Space Lights | • | • | • |
| Carpet Floor Trim | • | • | • |
| Cruise Control w/Steering Wheel Controls | • | • | • |
| Day-Night Auto-Dimming Rearview Mirror | • | • | |
| Day-Night Rearview Mirror | • | ||
| Delayed Accessory Power | • | • | • |
| Digital Appearance | • | • | • |
| Driver / Passenger And Rear Door Bins | • | • | • |
| Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination, Driver And Passenger Auxiliary Mirror | • | • | • |
| Driver Foot Rest | • | • | • |
| Driver Information Center | • | • | • |
| Driver Seat | • | ||
| Driver Seat -inc: Power 2-Way Lumbar Support | • | • | |
| Fabric Seat Trim | • | ||
| Fade-To-Off Interior Lighting | • | • | • |
| FOB Controls -inc: Cargo Access | • | ||
| Folding Cargo Cover | • | • | • |
| Front And Rear Map Lights | • | • | • |
| Front Center Armrest and Rear Center Armrest | • | ||
| Front Cupholder | • | • | • |
| Front Seats w/Cloth Back Material and Power 2-Way Driver Lumbar | • | • | |
| Full Carpet Floor Covering | • | • | • |
| Full Cloth Headliner | • | • | • |
| Full Floor Console w/Covered Storage, Mini Overhead Console, 1 12V DC Power Outlet and 1 120V AC Power Outlet | • | • | • |
| Gauges -inc: Speedometer, Odometer, Traction Battery Level, Power/Regen, Trip Odometer and Trip Computer | • | • | • |
| Heated & Ventilated Sport Front Bucket Seats -inc: 8-way power adjustable driver's seat w/power lumbar support, driver memory w/2 settings and 6-way adjustable front passenger seat | • | ||
| Heated SofTex Leatherette Steering Wheel | • | • | • |
| Heated Sport Front Bucket Seats -inc: 8-way power adjustable driver's seat w/power lumbar support and 6-way adjustable front passenger seat | • | ||
| HomeLink Garage Door Transmitter | • | • | |
| HVAC -inc: Underseat Ducts | • | • | • |
| Illuminated Glove Box | • | • | • |
| Immobilizer | • | • | • |
| Interior Trim -inc: Colored Instrument Panel Insert, Piano Black Console Insert and Piano Black/Metal-Look Interior Accents | • | • | • |
| Manual Adjustable Front Head Restraints and Manual Adjustable Rear Head Restraints | • | • | • |
| Manual Tilt/Telescoping Steering Column | • | • | • |
| Memory Settings -inc: Driver Seat | • | ||
| Outside Temp Gauge | • | • | • |
| Passenger Seat | • | • | • |
| Power 1st Row Windows w/Front And Rear 1-Touch Up/Down | • | • | • |
| Power Door Locks w/Autolock Feature | • | • | • |
| Power Rear Windows | • | • | • |
| Proximity Key For Doors And Push Button Start | • | • | |
| Proximity Key For Doors And Push Button Start And Smart Device Proximity Key | • | ||
| Rear Center Armrest | • | • | |
| Rear Cupholder | • | • | • |
| Remote Keyless Entry w/Integrated Key Transmitter, Illuminated Entry, Illuminated Ignition Switch and Panic Button | • | • | • |
| Remote Releases -Inc: Power Cargo Access and Power Fuel | • | ||
| Remote Releases -Inc: Power Fuel | • | • | |
| Seats w/Cloth Back Material | • | ||
| Smart Device Remote Engine Start | • | • | • |
| SofTex Seat Trim | • | • | |
| Sport Front Bucket Seats -inc: 6-way adjustable driver's seat and 6-way adjustable front passenger seat | • | ||
| Trip Computer | • | • | • |
| Trunk/Hatch Auto-Latch | • | ||
| Urethane Gear Shifter Material | • | • | • |
| Voice Activated Automatic Air Conditioning | • | • | • |
MECHANICAL Features
| SE | XSE | XSE Premium | |
|---|---|---|---|
| 10.6 Gal. Fuel Tank | • | • | • |
| 4.11 Axle Ratio | • | • | • |
| Battery w/Run Down Protection | • | • | • |
| Brake Actuated Limited Slip Differential | • | • | • |
| Electric Power-Assist Steering | • | • | • |
| Engine Auto Stop-Start Feature | • | • | • |
| Engine: 2.0L 4-Cylinder DOHC 16V VVT-i -inc: permanent magnet AC synchronous motor | • | • | • |
| Front And Rear Anti-Roll Bars | • | • | • |
| Front-Wheel Drive | • | • | • |
| Gas-Pressurized Shock Absorbers | • | • | • |
| Hybrid Electric Motor | • | • | • |
| Lithium Ion (li-Ion) Traction Battery w/3.5 kW Onboard Charger, 11 Hrs Charge Time @ 110/120V, 4 Hrs Charge Time @ 220/240V and 13.6 kWh Capacity | • | • | • |
| Multi-Link Rear Suspension w/Coil Springs | • | • | • |
| Regenerative 4-Wheel Disc Brakes w/4-Wheel ABS, Front Vented Discs, Brake Assist, Hill Hold Control and Electric Parking Brake | • | • | • |
| Single Stainless Steel Exhaust | • | • | • |
| Strut Front Suspension w/Coil Springs | • | • | • |
| Transmission w/Driver Selectable Mode | • | • | • |
| Transmission: Continuously Variable (eCVT) -inc: Electronically controlled | • | • | • |
| Tv Tuner Pre-Wiring | • | • |
SAFETY Features
| SE | XSE | XSE Premium | |
|---|---|---|---|
| ABS And Driveline Traction Control | • | • | • |
| Airbag Occupancy Sensor | • | • | • |
| Back-Up Camera | • | • | • |
| Blind Spot Monitor (BSM) Blind Spot | • | • | • |
| Collision Mitigation-Front | • | • | • |
| Collision Mitigation-Rear | • | • | |
| Curtain 1st And 2nd Row Airbags | • | • | • |
| Driver Monitoring-Alert | • | • | • |
| Dual Stage Driver And Passenger Front Airbags | • | • | • |
| Dual Stage Driver And Passenger Seat-Mounted Side Airbags | • | • | • |
| Evasion Assist | • | • | • |
| Front and Rear Parking Assist w/Automatic Braking (PA w/AB) Front And Rear Parking Sensors | • | • | |
| Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning | • | • | • |
| Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist | • | • | • |
| Low Tire Pressure Warning | • | • | • |
| Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners | • | • | • |
| Pre-Collision System (PCS) w/Intersection Support and Rear Cross-Traffic Alert (RCTA) Front Cross-Traffic Alert (FCTA) | • | ||
| Pre-Collision System (PCS) w/Intersection Support Front Cross-Traffic Alert (FCTA) | • | • | |
| Rear Child Safety Locks | • | • | • |
| Rear Side-Impact Airbag | • | • | • |
| Side Impact Beams | • | • | • |
| Traffic Jam Assist | • | • | • |
| Vehicle Stability Control (VSC) Electronic Stability Control (ESC) | • | • | • |
ENTERTAINMENT Features
| SE | XSE | XSE Premium | |
|---|---|---|---|
| 2 LCD Monitors In The Front | • | • | • |
| Digital Signal Processor | • | ||
| Integrated Roof Antenna | • | • | • |
| Radio w/Seek-Scan, Clock, Speed Compensated Volume Control, Steering Wheel Controls and Radio Data System | • | • | • |
| Radio: Toyota Audio Multimedia w/12.3" Touchscreen -inc: 8-speaker JBL premium audio w/amplifier, wireless Apple CarPlay and Android Auto compatible, SiriusXM w/3-month Platinum Plan trial subscription, See toyota.com/audio-multimedia for details | • | ||
| Radio: Toyota Audio Multimedia w/8" Touchscreen -inc: 6 speakers, wireless Apple CarPlay and Android Auto compatible, SiriusXM w/3-month Platinum Plan trial subscription, See toyota.com/audio-multimedia for details | • | • |
2023 Toyota Prius Prime Options and Addition Equipment
ADDITIONAL EQUIPMENT Options
| SE | XSE | XSE Premium | |
|---|---|---|---|
| ADVANCED TECHNOLOGY PACKAGE -inc: Panoramic View Monitor, 360-degree overhead view in low-speed drive and reverse and curb view, Advanced Park | • | ||
| DIGITAL KEY SYSTEM -inc: Enables smartphone to be used instead of a physical key Requires a remote connect subscription, for details please visit https://www.toyota.com/connected-services/. | • | ||
| DIGITAL REARVIEW MIRROR | • | ||
| FIXED GLASS ROOF -inc: manual shade sun roof and moon roof | • | ||
| FRONT & REAR PARKING ASSIST W/AUTOMATIC BRAKING -inc: Parking Support Alert/Brake | • | ||
| HEATED REAR SEATS | • | ||
| RADIO: TOYOTA AUDIO MULTIMEDIA W/12.3" TOUCHSCREEN -inc: 6 speakers, wireless Apple CarPlay and Android Auto compatible, SiriusXM w/3-month Platinum Plan trial subscription, See toyota.com/audio-multimedia for details | • | ||
| SOLAR ROOF | • | ||
| SPECIAL COLOR | • | • | • |
EMISSIONS Options
| SE | XSE | XSE Premium | |
|---|---|---|---|
| 50 STATE FEDERAL EMISSIONS | • | • | • |
MODEL OPTION Options
| SE | XSE | XSE Premium | |
|---|---|---|---|
| SOUTHEAST REGION ADMIN FEE (Regional) Retail only. | • | • | • |
PAINT SCHEME Options
| SE | XSE | XSE Premium | |
|---|---|---|---|
| STANDARD PAINT | • | • | • |
PORT INSTALLED OPTIONS Options
| SE | XSE | XSE Premium | |
|---|---|---|---|
| ALL WEATHER CARGO MAT (TMS) (PPO) *PRICE TO FOLLOW* | • | • | • |
| ALL WEATHER FLOOR LINERS (TMS) (PPO) *PRICE TO FOLLOW* | • | • | • |
| ALL WEATHER FLOOR LINERS/CARGO LINER (TMS) (PPO) | • | • | • |
| ALLOY WHEEL LOCKS (TMS) (PPO) | • | • | • |
| BODY SIDE MOLDINGS (TMS) (PPO) | • | • | • |
| CARGO NET (TMS) (PPO) | • | • | • |
| CARGO TOTE (TMS) (PPO) | • | • | • |
| CARPET CARGO MAT (TMS) (PPO) *PRICE TO FOLLOW* | • | • | • |
| CARPET FLOOR MATS (TMS) (PPO) *PRICE TO FOLLOW* | • | • | • |
| CARPET FLOOR MATS/CARPET CARGO MAT (TMS) (PPO) *PRICE TO FOLLOW* | • | • | • |
| DASH CAM (TMS) (PPO) | • | • | |
| DOOR EDGE GUARDS (TMS) (PPO) | • | • | • |
| DOOR SILL PROTECTORS (TMS) (PPO) | • | • | • |
| EMERGENCY ASSISTANCE KIT (TMS) (PPO) | • | • | • |
| FIRST AID KIT (TMS) (PPO) | • | • | • |
| KEY GLOVES (TMS) (PPO) | • | • | • |
| MUDGUARDS (TMS) (PPO) | • | • | • |
| PAINT PROTECTION FILM (TMS) (PPO) | • | • | • |
| PREFERRED ACCESSORY PKG W/ALL WEATHER LINERS (TMS) (PPO) | • | • | • |
| PROTECTION PACKAGE #3 (TMS) (PPO) | • | • | • |
| QUICK CHARGE CABLE (TMS) (PPO) | • | • | • |
| REAR BUMPER APPLIQUE (TMS) (PPO) | • | • | • |
PRIMARY PAINT Options
| SE | XSE | XSE Premium | |
|---|---|---|---|
| CUTTING EDGE | • | • | • |
| GUARDIAN GRAY | • | • | • |
| MIDNIGHT BLACK METALLIC | • | • | • |
| RESERVOIR BLUE | • | • | • |
| SUPERSONIC RED | • | • | • |
| WIND CHILL PEARL | • | • | • |
SEAT TRIM Options
| SE | XSE | XSE Premium | |
|---|---|---|---|
| BLACK/RED, FABRIC SEAT TRIM | • | ||
| BLACK/RED, SOFTEX SEAT TRIM | • | • |
2023 Toyota Prius Prime Technical Specifications
Brakes
| SE | XSE | XSE Premium | |
|---|---|---|---|
| Brake ABS System | 4-Wheel | 4-Wheel | 4-Wheel |
| Disc - Front (Yes or ) | Yes | Yes | Yes |
| Disc - Rear (Yes or ) | Yes | Yes | Yes |
| Front Brake Rotor Diam x Thickness (in) | 12 | 12 | 12 |
| Rear Brake Rotor Diam x Thickness (in) | 11 | 11 | 11 |
Engine
| SE | XSE | XSE Premium | |
|---|---|---|---|
| Displacement | 2.0 L/121 | 2.0 L/121 | 2.0 L/121 |
| Engine Type | Gas/Electric I-4 | Gas/Electric I-4 | Gas/Electric I-4 |
| SAE Net Horsepower @ RPM | 220 @ 6000 | 220 @ 6000 | 220 @ 6000 |
| SAE Net Torque @ RPM | 139 | 139 | 139 |
Exterior Dimensions
| SE | XSE | XSE Premium | |
|---|---|---|---|
| Height, Overall (in) | 55.9 | 56.3 | 56.3 |
| Length, Overall (in) | 181.1 | 181.1 | 181.1 |
| Wheelbase (in) | 108.3 | 108.3 | 108.3 |
| Width, Max w/o mirrors (in) | 70.1 | 70.2 | 70.2 |
Fuel Tank
| SE | XSE | XSE Premium | |
|---|---|---|---|
| Fuel Tank Capacity, Approx (gal) | 10.6 | 10.6 | 10.6 |
Steering
| SE | XSE | XSE Premium | |
|---|---|---|---|
| Steering Type | Rack-Pinion | Rack-Pinion | Rack-Pinion |
| Turning Diameter - Curb to Curb (ft) | 34.4 | 35.4 | 35.4 |
Suspension
| SE | XSE | XSE Premium | |
|---|---|---|---|
| Suspension Type - Front | Strut | Strut | Strut |
| Suspension Type - Rear | Multi-Link | Multi-Link | Multi-Link |
| Suspension Type - Rear (Cont.) | Multi-Link | Multi-Link | Multi-Link |
Tires
| SE | XSE | XSE Premium | |
|---|---|---|---|
| Front Tire Size | P195/60HR17 | P195/50HR19 | P195/50HR19 |
| Rear Tire Size | P195/60HR17 | P195/50HR19 | P195/50HR19 |
Transmission
| SE | XSE | XSE Premium | |
|---|---|---|---|
| Drivetrain | Front Wheel Drive | Front Wheel Drive | Front Wheel Drive |
| Trans Description Cont. | CVT w/OD | CVT w/OD | CVT w/OD |
| Trans Type | 1 | 1 | 1 |
Vehicle
| SE | XSE | XSE Premium | |
|---|---|---|---|
| Front Head Room (in) | 38 | 38 | 37.5 |
| Front Leg Room (in) | 42.4 | 42.4 | 42.4 |
| Front Shoulder Room (in) | 55.3 | 55.3 | 55.3 |
| Passenger Capacity | 5 | 5 | 5 |
| Passenger Volume (ft) | 91.2 | 91.2 | 91.2 |
| Second Head Room (in) | 36.4 | 36.4 | 36.4 |
| Second Leg Room (in) | 35.9 | 35.9 | 35.9 |
| Second Shoulder Room (in) | 52.8 | 52.8 | 52.8 |
Weight Information
| SE | XSE | XSE Premium | |
|---|---|---|---|
| Base Curb Weight (lbs) | 3461 | 3516 | 3571 |
2023 Toyota Prius Prime Safety Features
Safety Features
| Traffic Jam Assist |
| Vehicle Stability Control (VSC) Electronic Stability Control (ESC) |
| ABS And Driveline Traction Control |
| Side Impact Beams |
| Dual Stage Driver And Passenger Seat-Mounted Side Airbags |
| Blind Spot Monitor (BSM) Blind Spot |
| Pre-Collision System (PCS) w/Intersection Support and Rear Cross-Traffic Alert (RCTA) Front Cross-Traffic Alert (FCTA) |
| Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist |
| Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning |
| Collision Mitigation-Front |
| Driver Monitoring-Alert |
| Evasion Assist |
| Low Tire Pressure Warning |
| Dual Stage Driver And Passenger Front Airbags |
| Curtain 1st And 2nd Row Airbags |
| Airbag Occupancy Sensor |
| Rear Side-Impact Airbag |
| Rear Child Safety Locks |
| Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners |
| Back-Up Camera |
| Front and Rear Parking Assist w/Automatic Braking (PA w/AB) Front And Rear Parking Sensors |
| Pre-Collision System (PCS) w/Intersection Support Front Cross-Traffic Alert (FCTA) |
| Collision Mitigation-Rear |
News Reports & Reviews
| NHTSA CRASH TEST RESULTS | N/A |
|---|
