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2023 Toyota RAV4 Prime

2023 Toyota RAV4 Prime Rebates and Incentives

Prices and Incentives

Dealer Price:
$43,090 - $46,960

Original MSRP:
$40,504 - $44,142

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Color Options
NHTSA CRASH TEST RESULTS
Overall Safety Rating N/A
See all Safety Rating Results
2023 Toyota RAV4 Prime Review

Research the all new 2023 Toyota RAV4 Prime to make an informed buying decision. View 2023 Toyota RAV4 Prime retail pricing, rebates & incentives, features , and more. Whether you're in the market to buy a new 2023 Toyota RAV4 Prime and want a quote from a local Toyota dealer, or you're just researching this car, we have all the information that you need, including rebates, incentives, features, technical specifications, safety features and more..

Warranty Information
Basic: 3 Years/36,000 Miles
Recalls Issued
2023 Toyota RAV4 Prime SE, XSE N/A

2023 Toyota RAV4 Prime Models & Prices

2023 Toyota RAV4 Prime SE
Dealer Price Dealer Invoice Pricing Estimated Payments
SE (Natl) $43,090 $40,504 $660 / Month*
SE (GS) $43,090 $40,504 $660 / Month*
SE (SE) $43,090 $40,504 $660 / Month*
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2023 Toyota RAV4 Prime XSE
Dealer Price Dealer Invoice Pricing Estimated Payments
XSE (Natl) $46,960 $44,142 $719 / Month*
XSE (GS) $46,960 $44,142 $719 / Month*
XSE (SE) $46,960 $44,142 $719 / Month*
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2023 Toyota RAV4 Prime Features and Standard Equipment

EXTERIOR Features
SE XSE
Aluminum Spare Wheel • •
Auto On/Off Projector Beam Led Low/High Beam Daytime Running Auto High-Beam Headlamps w/Delay-Off • •
Black Bodyside Cladding and Black Wheel Well Trim • •
Black Grille w/Chrome Surround • •
Black Power Heated Side Mirrors w/Manual Folding and Turn Signal Indicator   •
Black Rear Bumper w/Black Rub Strip/Fascia Accent • •
Black Side Windows Trim and Black Front Windshield Trim • •
Body-Colored Door Handles • •
Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent •  
Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent and Metal-Look Bumper Insert   •
Body-Colored Power Heated Side Mirrors w/Manual Folding and Turn Signal Indicator •  
Clearcoat Paint • •
Compact Spare Tire Mounted Inside Under Cargo • •
Deep Tinted Glass • •
Express Open/Close Sliding And Tilting Glass 1st Row Sunroof w/Sunshade   •
Fixed Rear Window w/Fixed Interval Wiper and Defroster • •
Galvanized Steel/Aluminum Panels • •
Headlights-Automatic Highbeams • •
Laminated Glass • •
LED Brakelights • •
Lip Spoiler • •
Power Liftgate Rear Cargo Access • •
Tailgate/Rear Door Lock Included w/Power Door Locks • •
Tires: 225/60R18 AS •  
Tires: 235/55R19 AS   •
Variable Intermittent Wipers • •
Wheels: 18" Alloy -inc: painted and machined finish •  
Wheels: 19" Alloy -inc: painted and machined finish   •
INTERIOR Features
SE XSE
1 Seatback Storage Pocket •  
2 12V DC Power Outlets • •
2 Seatback Storage Pockets   •
60-40 Folding Split-Bench Front Facing Manual Reclining Fold Forward Seatback Rear Seat • •
Adaptive w/Traffic Stop-Go • •
Air Filtration • •
Cargo Area Concealed Storage • •
Cargo Space Lights • •
Carpet Floor Trim • •
Cloth Door Trim Insert •  
Cruise Control w/Steering Wheel Controls • •
Day-Night Auto-Dimming Rearview Mirror   •
Day-Night Rearview Mirror •  
Delayed Accessory Power • •
Digital/Analog Appearance • •
Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination, Driver And Passenger Auxiliary Mirror • •
Driver Foot Rest • •
Driver Information Center • •
Driver Seat • •
Dual Zone Front Automatic Air Conditioning • •
Fabric Seat Trim •  
Fade-To-Off Interior Lighting • •
FOB Controls -inc: Cargo Access • •
Front Center Armrest and Rear Center Armrest • •
Front Cupholder • •
Front Map Lights • •
Full Carpet Floor Covering • •
Full Cloth Headliner • •
Full Floor Console w/Covered Storage, Mini Overhead Console w/Storage and 2 12V DC Power Outlets • •
Gauges -inc: Speedometer, Odometer, Traction Battery Level, Power/Regen, Trip Odometer and Trip Computer • •
Glove Box • •
Heated Front Sport Seats -inc: 8-way power driver and manual sliding passenger seats w/driver power lumbar adjustment and passenger seatback pocket • •
HomeLink Garage Door Transmitter   •
HVAC -inc: Underseat Ducts and Console Ducts • •
Immobilizer • •
Instrument Panel Bin, Driver And Passenger Door Bins • •
Interior Trim -inc: Metal-Look Instrument Panel Insert, Metal-Look Door Panel Insert, Metal-Look Console Insert and Metal-Look Interior Accents • •
Leather/Metal-Look Gear Shifter Material • •
Leather/Metal-Look Steering Wheel • •
Leatherette Door Trim Insert   •
Manual Adjustable Front Head Restraints and Manual Adjustable Rear Head Restraints • •
Manual Tilt/Telescoping Steering Column • •
Mixed Media Seat Trim -inc: SofTex trim and fabric seat inserts   •
Outside Temp Gauge • •
Passenger Seat • •
Perimeter Alarm   •
Power 1st Row Windows w/Front And Rear 1-Touch Up/Down • •
Power Door Locks w/Autolock Feature • •
Power Rear Windows and Fixed 3rd Row Windows • •
Proximity Key For Doors And Push Button Start • •
Rear Cupholder • •
Redundant Digital Speedometer   •
Remote Keyless Entry w/Integrated Key Transmitter, Illuminated Entry, Illuminated Ignition Switch and Panic Button • •
Remote Releases -Inc: Power Cargo Access and Mechanical Fuel • •
Roll-Up Cargo Cover • •
Safety Connect (1-year trial) Tracker System • •
Seats w/Cloth Back Material •  
Seats w/Leatherette Back Material   •
Smart Device Integration • •
Trip Computer • •
Trunk/Hatch Auto-Latch • •
Wi-Fi Connect with up to 3GB within 1-month trial Mobile Hotspot Internet Access • •
MECHANICAL Features
SE XSE
1230# Maximum Payload   •
1295# Maximum Payload •  
14.5 Gal. Fuel Tank • •
550CCA Maintenance-Free Battery w/Run Down Protection • •
Automatic Full-Time All-Wheel • •
Axle Ratio: TBD • •
Brake Actuated Limited Slip Differential • •
Electric Power-Assist Speed-Sensing Steering • •
Engine Auto Stop-Start Feature • •
Engine: 2.5L 4-Cylinder DOHC • •
Front And Rear Anti-Roll Bars • •
Gas-Pressurized Shock Absorbers • •
GVWR: 5,530 lbs • •
Hybrid Electric Motor • •
Lithium Ion (li-Ion) Traction Battery w/6.6 kW Onboard Charger, 12 Hrs Charge Time @ 110/120V, 4.5 Hrs Charge Time @ 220/240V and 18.1 kWh Capacity • •
Multi-Link Rear Suspension w/Coil Springs • •
Permanent Locking Hubs • •
Quasi-Dual Stainless Steel Exhaust w/Chrome Tailpipe Finisher • •
Regenerative 4-Wheel Disc Brakes w/4-Wheel ABS, Front And Rear Vented Discs, Brake Assist, Hill Hold Control and Electric Parking Brake • •
Sport Tuned Suspension • •
Strut Front Suspension w/Coil Springs • •
Towing Equipment -inc: Trailer Sway Control • •
Transmission w/Driver Selectable Mode and Oil Cooler   •
Transmission w/Driver Selectable Mode, Sequential Shift Control and Oil Cooler •  
Transmission: CVT (Continuously Variable) •  
Transmission: CVT (Continuously Variable) -inc: paddle shifters   •
SAFETY Features
SE XSE
ABS And Driveline Traction Control • •
Airbag Occupancy Sensor • •
Back-Up Camera • •
Blind Spot Monitor (BSM) Blind Spot • •
Collision Mitigation-Front • •
Curtain 1st And 2nd Row Airbags • •
Driver Knee Airbag and Passenger Cushion Front Airbag • •
Dual Stage Driver And Passenger Front Airbags • •
Dual Stage Driver And Passenger Seat-Mounted Side Airbags • •
Electronic Stability Control (ESC) • •
Lane Change Assist (LCA)/Lane Tracing Assist (LTA) • •
Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning • •
Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist • •
Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners • •
Pre-Collision System (PCS) w/Intersection Support and Rear Cross-Traffic Alert (RCTA) • •
Rear Child Safety Locks • •
Safety Connect (10-year trial) Emergency Sos • •
Side Impact Beams • •
Tire Specific Low Tire Pressure Warning • •
ENTERTAINMENT Features
SE XSE
2 LCD Monitors In The Front • •
Automatic Equalizer   •
Bluetooth Wireless Phone Connectivity • •
Digital Signal Processor   •
Integrated Roof Antenna • •
Radio w/Seek-Scan, Clock, Speed Compensated Volume Control, Aux Audio Input Jack, Steering Wheel Controls, Voice Activation, Radio Data System and External Memory Control • •
Radio: Audio -inc: 8" touchscreen, 6 speakers, wireless Apple CarPlay and Android Auto and SiriusXM 3-month Platinum Plan trial subscription •  
Radio: JBL Audio System -inc: cloud navigation, 10.5" touch screen, wireless Apple CarPlay and Android Auto and SiriusXM 3-month Platinum Plan trial subscription   •
Regular Amplifier   •
Streaming Audio • •

2023 Toyota RAV4 Prime Options and Addition Equipment

ADDITIONAL EQUIPMENT Options
SE XSE
HEATED REAR OUTBOARD SEATS   •
PREMIUM PACKAGE -inc: Digital Rearview Mirror w/HomeLink, Memory Driver's Seat, two-position memory function, Bird's Eye View Camera, perimeter scan, overhead 360 degree view in low-speed drive and reverse and curb view, Heated & Ventilated Front Seats, Heated Rear Outboard Seats, Power Adjustable Passenger Seat, 4-way power adjustable controls and seatback pocket, 1 Accessory Outlet, Front & Rear Parking Assist, automated braking, PVM Peripheral Monitor Camera, 120V/1500-Watt Cargo Area Power Outlet, Panoramic Moonroof, front power tilt/slide, Head-Up Display, 10" color display w/speedometer, navigation and Hybrid System Indicator, 5 Door Smart Power Locks, hands-free foot-activated power rear liftgate w/jam protection, Ventilated Front Seats   •
SPECIAL COLOR • •
WEATHER & MOONROOF PACKAGE -inc: 3-Spoke Heated Leather Steering Wheel, Tilt & Slide Moonroof, Rain Sensing Wipers w/De-Icer Function, Heated Rear Outboard Seats •  
WEATHER PACKAGE -inc: 3-Spoke Heated Leather Steering Wheel, Rain Sensing Wipers w/De-Icer Function   •
EMISSIONS Options
SE XSE
50 STATE EMISSIONS • •
MODEL OPTION Options
SE XSE
SOUTHEAST REGION ADMIN FEE (Regional) Retail only. • •
PAINT SCHEME Options
SE XSE
STANDARD PAINT • •
PORT INSTALLED OPTIONS Options
SE XSE
ALL WEATHER FLOOR LINERS & CARGO LINER (TMS) (PPO) • •
BLACKOUT EMBLEM OVERLAYS (TMS) (PPO) • •
BODY SIDE MOLDING (TMS) (PPO) • •
CARPET FLOOR MATS/CARGO MAT (TMS) (PPO) • •
DOOR EDGE GUARD (TMS) (PPO) • •
DOOR SILL PROTECTOR (TMS) (PPO) • •
FIRST AID KIT (TMS) (PPO) • •
FOG LIGHT ACCENT & LOWER BODY GRAPHIC (TMS) (PPO) • •
FOG LIGHT ACCENT (TMS) (PPO) • •
FRAMELESS HOMELINK MIRROR (TMS) (PPO) •  
INTEGRATED DASH CAM (TMS) (PPO)   •
LOWER BODY GRAPHIC (TMS) (PPO) • •
MUDGUARD (TMS) (PPO) • •
PAINT PROTECTION FILM (TMS) (PPO) • •
PROTECTION PACKAGE (TMS) (PPO) • •
QUICK CHARGE CABLES (TMS) (PPO) • •
REAR BUMPER APPLIQUE (TMS) (PPO) • •
ROOF RACK CROSS BARS (TMS) (PPO) • •
RUNNING BOARD (TMS) (PPO) • •
SPIDER CARGO NET (TMS) (PPO) • •
UNIVERSAL TABLET HOLDER (TMS) (PPO) • •
WHEEL LOCK (TMS) (PPO) • •
PRIMARY PAINT Options
SE XSE
BLUEPRINT •  
BLUEPRINT/MIDNIGHT BLACK METALLIC   •
ICE CAP •  
MAGNETIC GRAY METALLIC •  
MAGNETIC GRAY METALLIC/MIDNIGHT BLACK METALLIC   •
MIDNIGHT BLACK METALLIC •  
SILVER SKY METALLIC •  
SILVER SKY METALLIC/MIDNIGHT BLACK METALLIC   •
SUPERSONIC RED •  
SUPERSONIC RED/MIDNIGHT BLACK METALLIC   •
WIND CHILL PEARL/MIDNIGHT BLACK METALLIC   •
SEAT TRIM Options
SE XSE
BLACK, FABRIC SEAT TRIM •  
BLACK, MIXED MEDIA SEAT TRIM -inc: SofTex trim and fabric seat inserts   •
BLACK, SOFTEX SEAT TRIM   •

2023 Toyota RAV4 Prime Technical Specifications

Brakes
SE XSE
Brake ABS System 4-Wheel 4-Wheel
Disc - Front (Yes or ) Yes Yes
Disc - Rear (Yes or ) Yes Yes
Front Brake Rotor Diam x Thickness (in) 12.9 12.9
Rear Brake Rotor Diam x Thickness (in) 12.4 12.4
Cargo Area Dimensions
SE XSE
Cargo Volume to Seat 1 (ft) 63.2 63.1
Cargo Volume to Seat 2 (ft) 33.5 33.4
Cargo Volume to Seat 3 (ft) 33.5 33.4
Engine
SE XSE
Displacement 2.5 L/152 2.5 L/152
Engine Type Gas/Electric I-4 Gas/Electric I-4
SAE Net Horsepower @ RPM 302 @ 6000 302 @ 6000
SAE Net Torque @ RPM 165 @ 3600 165 @ 3600
Exterior Dimensions
SE XSE
Height, Overall (in) 67 67.2
Length, Overall (in) 180.9 180.9
Min Ground Clearance (in) 8.1 8.3
Wheelbase (in) 105.9 105.9
Width, Max w/o mirrors (in) 73 73
Fuel Tank
SE XSE
Fuel Tank Capacity, Approx (gal) 14.5 14.5
Steering
SE XSE
Steering Type Rack-Pinion Rack-Pinion
Turning Diameter - Curb to Curb (ft) 36.1 37.4
Suspension
SE XSE
Suspension Type - Front Strut Strut
Suspension Type - Rear Multi-Link Multi-Link
Suspension Type - Rear (Cont.) Multi-Link Multi-Link
Tires
SE XSE
Front Tire Size P225/60HR18 P235/55HR19
Rear Tire Size P225/60HR18 P235/55HR19
Transmission
SE XSE
Drivetrain All Wheel Drive All Wheel Drive
Trans Description Cont. CVT w/OD CVT w/OD
Trans Type 1 1
Vehicle
SE XSE
Front Head Room (in) 37.7 37.7
Front Leg Room (in) 41 41
Front Shoulder Room (in) 57.8 57.8
Passenger Capacity 5 5
Passenger Volume (ft) 101.3 98.9
Second Head Room (in) 37.7 37.7
Second Leg Room (in) 37.8 37.8
Second Shoulder Room (in) 56.4 56.4
Weight Information
SE XSE
Base Curb Weight (lbs) 4235 4300

2023 Toyota RAV4 Prime Safety Features

Safety Features
Lane Change Assist (LCA)/Lane Tracing Assist (LTA)
Electronic Stability Control (ESC)
ABS And Driveline Traction Control
Side Impact Beams
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Safety Connect (10-year trial) Emergency Sos
Blind Spot Monitor (BSM) Blind Spot
Pre-Collision System (PCS) w/Intersection Support and Rear Cross-Traffic Alert (RCTA)
Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist
Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning
Collision Mitigation-Front
Tire Specific Low Tire Pressure Warning
Dual Stage Driver And Passenger Front Airbags
Curtain 1st And 2nd Row Airbags
Airbag Occupancy Sensor
Driver Knee Airbag and Passenger Cushion Front Airbag
Rear Child Safety Locks
Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners
Back-Up Camera
News Reports & Reviews
NHTSA CRASH TEST RESULTS N/A